Learn Dynamo, one feature at a time

Create a Campaign

Set up your first campaign so you can start sending marketing messages under an ad account.

Create a Meta Audience

Build a Meta custom audience by uploading a CSV or importing from an external source, then set how messages are delivered.

Create a Marketing Message

Configure a marketing message end to end — settings, target audience, message content with media and buttons — then test and send it.

Connect a Channel

Connect a Facebook page to Dynamo through the Manage Channels page and the Facebook Login for Business flow so you can send messages and campaigns.

Set Up the AI Unsubscribe Assistant

Turn on the AI Unsubscribe Assistant so Dynamo detects unsubscribe intent in conversations and asks for confirmation before opting anyone out.

Set Up the Messenger Get Started Button

Configure the "Get Started" button that greets new users when they first open a chat with your Facebook page in Messenger.

Create Messenger Triggers

Set up auto-replies that fire when a subscriber sends a specific word or phrase in Messenger, so the right message goes out automatically.

Set Up the FB Messenger Menu

Configure the persistent menu that appears in the Facebook Messenger hamburger button, with up to 20 link, opt-in, and post-back buttons.

Use the Troll Buster Superpower

Automatically detect and manage troll comments on your Facebook and Instagram pages — alert, hide, or delete based on behavior, links, and banned keywords.

Use the Master Support Superpower

Automatically alert, auto-reply, and support social users based on the keywords they use in their comments, with public replies and private DMs organized into rule-based groups.

Create and Track SuperLinks

Build smart, trackable links that route your audience based on conditions, generate them one at a time, in bulk from a CSV, or as groups, and measure clicks with per-link insights.

Build an Ad Flow for Click-to-Messenger Ads

Pair a welcome flow with an automated drip campaign to maximize conversions from Click-to-Messenger ads — generate a full DM sequence from your ad creative, then connect it to Meta.

Connect Your Welcome Flow to a Click-to-Messenger Ad in Meta

Create an Engagement Click-to-Messenger campaign in Meta Ads Manager and connect your Dynamo welcome flow as the message template, so every person who taps your ad drops straight into your automated conversation.

Create Images with the Asset Creator

Use the Image Creator in the Asset Creator to turn a text description into on-brand images — choosing your style, size, and resolution, adding reference images, and refining and saving the results.

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Create Interactive Games with the Interactive Lab

Use the Interactive Lab in the Asset Creator to turn any image or video into a playable challenge — spot-the-difference, guess-who, mazes, word games, and more — by picking a template, adding your asset, tuning its settings, and generating the result.

Resize Images with the Asset Creator

Use the Resize tab in the Asset Creator to re-render images you already have at a new aspect ratio and resolution — adapt one asset to Stories, feed posts, and wide banners without recreating it.

Create Marketing Assets with the Marketing Lab

Use the Marketing Lab tab in the Asset Creator to generate on-brand ad creatives from proven marketing templates — pick a goal, choose a template, and let Dynamo produce ready-to-run images.

Animate Images with the Animation Tab

Use the Animation tab in the Asset Creator to turn a still image into a short video — describe the motion, pick a duration, and let Dynamo animate a single image or interpolate between a start and end frame.

Connect External Services with Integrations

Connect your organization to external services — Amazon S3, Braze, Klaviyo, Customer.io, Optimove, and Gifts — by entering each provider’s API credentials in the Integrations page.

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Add a User to Your Organization

Invite a teammate to Dynamo from Settings — pick the right role (Admin, Editor, or Viewer), send the invite to their email, and they join your organization.

Work with Your Channel Feed

Use a channel’s feed to see every post you have published, check which superpower is attached to each one, attach or swap superpowers, and open Insights or Analyze comments for a single post.

Create a Superpower with AI

Let Dynamo draft a superpower for you: describe the post it should respond to, and AI builds the condition groups, keywords, and replies for you to fine-tune before saving.

Build a Superpower from Scratch

Build a superpower by hand: name it, add condition groups that match on user actions and properties, set limits, and write the public and private replies Dynamo sends back.

Run a Raffle Superpower

Use the Raffle template to run a giveaway on a post: set the winner count and dates, write the DMs winners and non-winners receive, announce the result publicly, and export the winner list when it ends.

Run a Vote Superpower

Use the Vote template to poll your audience in the comments: give each option its own keyword, set how long voting stays open, handle people who vote twice, and announce the result when it closes.

Build and Use User Segments

Define who belongs to an audience — by user property, uploaded CSV, or S3 bucket — then reuse that segment to target broadcasts and marketing messages.

Set Up a VIP Workspace

Get a VIP workspace running: connect your VIP Facebook page, then define your VIP audience — either by uploading a CSV of VIP user IDs or by matching a user property sent through the Audience API.

Read the VIP Overview

Use the VIP Center Overview to see how many VIPs you have identified and can reach, check the property behind that audience, and track new VIP conversations by AI label.

Talk to VIPs in Super Chat

Super chat mirrors your Facebook Messenger conversations with your VIPs and adds tools around them: AI labels for triage, the player’s status, properties and in-app activity beside the thread, and saved templates, rich messages, and an AI assistant for replying.

Browse and Segment VIP Users

The people view of a VIP workspace — everyone who has ever messaged your Facebook page, VIP or not. Sort and filter by spend, activity and birthday, see who is actually in your VIP property, and turn a group into a broadcast or a saved segment.

Choose the Right Message Type

Every message you compose in Dynamo starts with a Message Type. This is what each one is for — single notification, coupon, offers, carousel, interactive and reply-enabling — and the character limits and rules that apply to all of them.

Plan Your Month in the Calendar

The Calendar is the one place that shows everything going out to your community — scheduled posts, broadcasts, journeys and re-engagements — on a single grid, with special days and game events laid over it so you can see what is worth planning around.

Send Recurring Messages with Marketing Automations

A Marketing Automation sends messages to a Meta audience on a repeating schedule. Build a list of messages once, pick the days and time, and Dynamo works through them on every send — looping back to the start or stopping at the end.

Find Your Way Around Settings

Settings is where you rename the organization, invite teammates and set their roles, control how links open on iOS and Android, choose who gets which email alert, and find your API credentials.

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Send a Broadcast

A broadcast is one message sent to your audience in one go. Pick who receives it, write it, test it on a real device, then send it now or schedule it — and read what it did afterwards.

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Build a Journey

A journey is a broadcast with more than one message. Build a numbered sequence, put it on a repeating schedule, and each send delivers the next message — looping back to the start or stopping at the end.

Reuse Your Work with the Library

The Library is where the pieces you write once are kept so you can use them again — replies, buttons, images and, in a community workspace, whole superpower condition groups.

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Generate a Marketing Message from a Reference

Already built the campaign for email or paid social? Screenshot it, drop it in, and Dynamo converts the whole thing into a Messenger marketing message — copy, card image and button labels.