Before you start
- A community or VIP workspace. Journeys sits under Social OPS in those two, alongside Broadcasts.
- An activated topic in the organization. Both Broadcasts and Journeys need one before they can be used at all — find Topics under Audience in the sidebar and make sure one is switched on.
- A connected Facebook page, and people opted in to that topic — journeys target topics rather than segments.
- A rough plan for the sequence. Writing message four is much easier when you already know what one to three said.
- 1
Open Journeys
From the left sidebar, under Social OPS, click Journeys — directly below Broadcasts. With none built yet the page offers a single Create new journey button.
Journeys and Broadcasts sit together because they are the same idea at different lengths: one message versus a sequence of them.
The Journeys page before anything is built. - 2
Name it and choose the audience
The dialog is the two-pane layout you know from broadcasts: settings on the left, messages on the right. Name the journey, then pick the Facebook Page under Selected channel.
Target is where journeys and broadcasts differ. A journey offers three options — All reachable, Reply Window Users Only, and Topics — where a broadcast also offers Segments. A journey aims at topics, not at a segment you built.
Choosing Topics lets you tick up to 10. The dialog spells out what happens with several: the user receives the message on the first available topic, and only once, so overlapping topics do not mean duplicate messages.
Tip: The counter next to the topic list (0/10) is the quickest way to see how many you have ticked without scrolling the list.
Name, channel, and a topic-based audience. Three target options — no Segments, unlike a broadcast. The help panel, listing the same three. - 3
Set the repeating schedule
A broadcast goes once. A journey repeats, so it needs a rhythm: Frequency, then the Days of Week to run on, then Time, Timezone and Start Date.
Each run delivers the next message in the sequence, which makes the schedule the thing that paces your story. Three days a week over a nine-message journey is three weeks of messaging.
Tip: Set the timezone deliberately. It decides what time of day your audience actually reads the message, not what time it is where you are.
Frequency, days, time, timezone and start date. - 4
Decide what happens at the end
Journey Settings has one choice: When Journey ends. Loop restarts from the first message, so the sequence runs indefinitely. Stop ends the journey after the last message.
Loop suits evergreen content people can meet at any point. Stop suits anything with a beginning and an end — an onboarding run, a story, a limited campaign.
The choice matters more than it looks, because of how people join. With Loop, somebody who opted in midway eventually sees the messages they missed, when the sequence restarts. With Stop they never do — and once a Stop journey has sent its last message and ended, anyone who opts in after that receives nothing at all.
This choice shows up as Type on the card afterwards, so you can tell at a glance which journeys will keep going.
Tip: Silence is often the right answer. If the journey promotes something with an expiry date — a sale, a limited deal, a seasonal event — Stop is what you want, because a late joiner should not be sent an offer that has already closed. Reach for Loop when the messages stay true whenever somebody reads them, and for Stop when they do not.
Loop restarts the sequence; Stop ends it. Schedule and end behaviour, beside the empty Messages pane. - 5
Build the sequence
Add Message opens the same composer used everywhere else in Dynamo — message type, an optional greeting, media, title, body and up to three buttons. Load from library pulls in something you saved.
Every message you add becomes a numbered card: Reply 1, Reply 2, and so on. The order of the cards is the order they will be sent in, one per scheduled run.
The four buttons on each card edit it, duplicate it, rework it with AI, or delete it. Test Message sends that single message to you, so you can check any step of the sequence without waiting for its turn.
Remember that the position belongs to the journey, not to the subscriber. Nobody is walked through the sequence from the beginning — a person who opts in at message three starts at message three, and has not seen one or two.
Tip: So write every message to stand on its own. A first message along the lines of "welcome, here is what to expect over the next few weeks" is the one a lot of your audience will never see, and the rest will read out of order.
A numbered message in the sequence, with its own buttons and test. Add Message and Load from library sit at the end of the sequence. - 6
Compose an individual message
Inside the composer, Message Type comes first and changes the fields below it — single notification, interactive notification, reply-enabling message, carousel, offers, coupon or gifts. Interactive and reply-enabling are Facebook only.
The greeting is optional and is sent just before the message as a separate note. It is also the text that appears in the recipient notification, which matters more on a journey than a broadcast: people are seeing several of these, and the notification is what earns each one an open.
The message types available inside a journey. The composer, one message at a time. - 7
Read the journey card
A saved journey becomes a card in three columns. Scheduling is the timer — frequency, days, time, start date, and the Type, which is Loop or Stop. Settings shows the channel, the target audience, any excluded audience and how many messages are in the sequence.
Last Send Insights covers the most recent message only, not the journey as a whole: when it went, the topic it went to, how many were in the segment and reachable, how many it sent to, and the open, click and CTR figures. Export CSV takes that away, and the note field below is free text for your team.
An active journey, with its schedule, settings and latest insights. - 8
Pause, duplicate or archive
The Active toggle in the corner switches the journey off. An inactive journey greys out and stops sending, but keeps its sequence, its schedule and its history — which is what you want while you rewrite a message rather than deleting the whole thing.
Edit reopens the dialog. Duplicate clones the sequence, the fastest way to run the same story against a different topic. Insights opens the fuller reporting, and Archive takes it off the list.
Tip: Pause rather than archive when a journey is only temporarily wrong. Archiving is for the ones you are finished with.
The same journey switched off — greyed out, but intact.
Your journey is running!
The card is where you check on it: Scheduling for the timer, Settings for what it targets, and Last Send Insights for how the most recent message performed. The Active toggle pauses everything without losing the sequence, which is what you want while you rewrite a message in the middle of it.
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