Before you start
- A marketing workspace. The Marketing Lab tab is only available to marketing workspaces — if you do not see it in the Asset Creator, ask your workspace admin to enable a marketing workspace.
- Credits in your monthly allowance. Every organization gets 300 credits a month as standard; the counter resets to 0 at the start of each month and climbs as you generate. The Credits meter shows where your organization stands — the total is higher if you are on an Asset Creator bundle.
- Optional: a reference image (logo, character, or product shot) to keep the generated creative on-brand.
- 1
Open the Marketing Lab tab
From the left sidebar, under VIP tools, open Assets creator, then click the Marketing Lab tab at the top (next to Image Creator).
The Marketing Lab tab is only available to marketing workspaces. If the tab is missing, you are not in a marketing workspace — switch to one or ask your admin to enable it.
The panel shows Marketing Objective, Marketing Template, Number of Images, and a Credits meter, plus a Reference Images uploader. The Generate button stays disabled until your selections are complete.
Tip: Only marketing workspaces get the Marketing Lab — the tab simply will not appear in other workspace types.
The Marketing Lab tab and its controls. - 2
Choose your marketing objective
Open Marketing Objective and pick the campaign goal. The options are Retargeting (win back or re-engage existing users), User Acquisition (reach brand-new users), and User Acquisition | Click to messenger (acquisition creatives that drive people into a Messenger conversation).
Your objective determines which templates are available in the next step, so choose it first.
Tip: Pick Retargeting for win-back creatives and User Acquisition when you need to attract fresh users.
Marketing Objective options. - 3
Pick a marketing template
Open Marketing Template to choose the creative angle. The list changes based on your objective.
Retargeting surfaces win-back angles like "Spin-to-collect" wheel UI, We miss you message, Welcome-back reward, and Unclaimed rewards reminder.
User Acquisition surfaces attention-grabbing angles like "I can't stop" curiosity hook, Big reward explosion, Only 1% can beat this, and Friend Recommendation - UGC.
There are also e-comm templates such as Bold typography ad, Flash Drop via Chat, Messenger-Only Deal, and Open-ended Tease for product-driven campaigns.
Retargeting templates (Spin-to-collect and more). User Acquisition templates (curiosity hooks and gameplay). e-comm templates for product-driven campaigns. - 4
Set image count, add a reference, and generate
Choose how many variations to create with Number of Images (1 to 4) — more variations use more credits. Your organization gets 300 credits a month as standard, and the counter resets to 0 at the start of each month.
Optionally upload a Reference Image (a logo, character, or product shot) so the generated creative stays on-brand.
When your objective and template are set, the Generate button turns purple. Click it to produce the marketing creatives.
Tip: Generate 4 variations at once to quickly compare creative directions before choosing one to run. If you need more than your monthly allowance, talk to your Dynamo CS — extra capacity comes as an Asset Creator bundle added to your organization.
The original reference image the two creatives below were generated from. A generated retargeting creative, previewed full screen. A generated acquisition creative, previewed full screen.
Your marketing creatives are ready!
Preview each variation full screen, then download the ones you want or save them to your Library. Re-run with a different objective or template to quickly A/B test creative angles for the same campaign.
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