Build an Ad Flow for Click-to-Messenger Ads

From the left sidebar, under Marketing Tools, click Ad Flows. The header explains the feature: Ad Flows pair a welcome flow with a drip campaign to maximize conversions from Click-to-Messenger ads.

Existing flows are listed as rows. Each row shows a CTM ad card, the welcome and drip message cards, and Edit, Duplicate, and Insights actions. Use Search to find a flow, or click New ad flow to build one.

Click New ad flow to open the builder. The left side holds Ad flow settings; the right side is the preview, which starts on a "Ready to generate" empty state.

From here you can either Generate ad flow (let Dynamo build the DM sequence from your ad content) or Create your own (build messages manually).

Note that both options — Generate ad flow and Create your own — only become available after you fill in the Ad flow settings section on the left.

Give the flow a Welcome flow title — a clear name that matches your ad, which you will use to pick the right Messages Flow in Facebook. Add a Drip campaign title for the automated follow-up messages.

Set the Number of messages to generate (between 2 and 10) and a Conversion link URL that your messages will point to.

Under Select campaign for your drip campaign, choose the Facebook Page, the Ads Account, and the Campaign that will power the drip. Use the duplicate icon next to Campaign to reuse an existing one.

Optionally enable Auto retry so Dynamo re-attempts delivery if a message fails.

In Schedule drip campaign, set the Frequency (for example Daily / Weekly), pick the Days of Week, and choose the Time, Timezone, and Start Date.

Under Drip campaign Settings, decide what happens when the drip ends: Loop to restart from the first message, or Stop to end after the last message.

When you Generate, the Ad content modal appears. Add your Ad image and Ad caption — you can import your ad creative from Meta or add your own.

Paste the caption text, confirm the image, then click Generate to have Dynamo turn your creative into a full DM sequence.

The Ad flow preview shows the generated cards in order — for example Welcome message 1, Welcome message 2, Reminder, Urgency push, and Final attempt — each with its image, copy, and call-to-action button.

Hover a card to Edit, Duplicate, or Delete it, use the + to add a message, or click Reset to start over. Scroll horizontally to see the full sequence.

When the sequence looks right, click Save ad flow. Dynamo confirms with "Your AdFlow has been saved!" and explains the next step: go to Facebook Ads Manager and create your Click-to-Messenger ad.

From this dialog you can Watch Tutorial for step-by-step help, or Finalize with Ad Connection to continue.

In Meta Ads Manager, edit your Engagement ad and find the Message template section. Choose Create new, then select Partner app and click Select flow.

In the Partner app dialog, pick Dynamo as the Partner app and choose your Message flow — this is the Welcome flow title you set earlier. Preview it in Messenger, then click Finish to link the ad to your Dynamo ad flow.

Once your ad is connected in Meta, return to Dynamo and choose your CTM (Click-to-Messenger) ad — this is the first card in the flow. Selecting it links your Meta ad to the welcome flow and drip campaign you built.

The CTM ad card shows the ad creative, its status (for example Paused), and a summary of the Channel, Ad account, Campaign, Target audience, and any Excluded audience — so you can confirm everything is wired to the right ad.