Choose the Right Message Type

Wherever you are composing, Add Message opens the same dialog. Message Type sits at the top and changes everything below it — the fields, the limits, and which buttons are available.

The list covers Single notification, Interactive notification (Facebook only), Reply-Enabling Message (Facebook only), Carousel, Offers, Coupon, and Gifts. The question-mark icon in the dialog header opens a diagram of how a message is put together.

Almost every type starts with the same optional field: Greeting message, described as "sent before the reply as a personal touch". It is a separate message that arrives first, up to 640 characters, and it can use the @ token to drop in the person’s name.

The field is marked optional, but it does something no other field does: it is what the recipient reads in their push notification. Because the greeting arrives first, its text is what previews on the lock screen — so they see your actual words before deciding whether to open anything.

Skip it on a message that has an image, and the notification instead tells them the page sent them an attachment. That is a far weaker reason to tap, and it is the same message either way — only the preview changed.

The help icon opens the anatomy of a DM, and it is worth reading once because the limits change depending on whether you attach an image.

With an image, the main message becomes a card: Title up to 80 characters, Subtitle up to 80 characters, and up to 3 buttons. Without an image it uses a text layout instead, and the body can run to 640 characters.

When you attach an image, Dynamo draws a blue mark over it and explains: "The blue mark shows the safe zone — keep all key content inside it."

Messenger crops images differently across devices, so anything outside that mark may not survive. The frame icon under the image toggles the guide, the pencil edits the image, and the trash removes it.

The default and the simplest: one message, sent once. Add media with Upload Media or generate it in Assets creator, write a Title and body, and attach up to three buttons.

The toolbar under the text field inserts a mention, an emoji, a saved snippet from the library, or a bookmark. Use this type whenever you just need to say one thing.

Coupon is a single card built around one redemption. It takes an image, a Coupon Title and a Subtitle — both capped at 80 characters — and then a Coupon Button.

The structure is deliberately fixed: one offer, one action. Reach for it when you are handing someone a discount rather than describing a range of things.

The Coupon Button holds four things. Button Title is the label on your own button — the one that sends people somewhere — and it is capped at 20 characters. Coupon Code is the code itself. Coupon URL is where that button goes. Expire Time is optional.

Be clear about what Button Title controls: it names the redirect button only. In the example here it says "Redeem coupon", and tapping it opens the Coupon URL.

Two buttons arrive, not one. You configured a single button, and Meta adds a second — Reveal code — above it automatically. You do not write that label and you cannot change it.

Meta also adds the line "Terms may apply." under your subtitle. Neither of these comes from anything you typed.

Reveal code does what it says: tapping it posts the code into the conversation as a message, so the recipient has it in their chat history rather than having to copy it from a card. Your own button sits below it and opens the Coupon URL.

Offers does not ask you to write the message at all — it asks you to choose one. Select Offer opens a searchable grid of the offers already saved in your workspace, each shown as it will appear: image, text and button.

Pick one and it becomes the message content. Because offers are saved centrally, the same promotion stays consistent everywhere you send it.

A carousel is a horizontally swipeable row of cards, and the dialog states the rules up front: 2 to 10 cards, and every card needs an image.

Each card has its own image, text and button, with pencil, duplicate and trash controls beneath it. A counter under the row tracks where you are — "3 / 10 cards · Minimum 2 required".

This is the type that asks a question. Alongside the usual image, title and subtitle, you define Interactive buttons — quick replies the recipient taps instead of typing.

Edit interactive buttons opens the editor: each button gets a label and the text shown as the quick reply, and — the important part — its own Following Message, which is what Dynamo sends when someone picks that option. You can have up to three, and Enable multiple selections lets someone choose more than one.

This type exists to reopen a conversation. It is built from two messages: a 1st Message with its own media and text, then a Button Title — "Users tap this to open the conversation" — and a 2nd Message that follows once they do.

The tap is the point. It counts as the recipient engaging, which is what gets you back inside Messenger’s messaging window and able to reply normally.

Most types share the same button controls. Add Button creates one with its own text and destination, Load Button reuses a saved one, and Add unsubscribe button appends an opt-out.

Test Message sends the message to yourself, and it stays greyed out until the message is valid — so it doubles as a check that nothing required is missing. Done saves the message; Cancel discards it.